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New York Magazine
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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
From Research to Conversations
"You can't ask people what they want, because what they say and what they do are two different things," says Artie Bulgrin, senior VP-research and sales for ESPN. Bulgrin's...

Sep 19, 2008 By editor

Don't Make Virtual Friends on Facebook
Facebook only wants you to friend your real friends, according to recent communications sent to ejected new Facebook users. The company had deleted new users who were lured...

Sep 15, 2008 By Jen
Will Your Idea Save Starbucks?
As part of Starbucks' turnaround strategy, the company recently launched a digital suggestion box of sorts in an online community format: MyStarbucksIdea. This is not the first public suggestion box to launch: Dell's IdeaStorm site is designed to engage bloggers, techies, and consumers at large to define product and service improvements in collaboration with Dell. Dell is building on an already active tech community to offer a way for their voices to be heard, and the program has delivered high quality recommendations AND given a vehicle for of Dell-bashing bloggers to constructively offer advice rather than just rants. Will Starbucks be as successful? While the brand does still command a strong following, the challenges posted on the MyStarbucksIdea site do not inspire the creativity or community of Starbucks loyalists. As we've learned on all of our collaboration programs, brands need to offer more constructive opportunities for co-creation in order to generate game-changing ideas.
 
 
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