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Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.
Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.
Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.
Social networks. Blogs. Web 2.0. Word of mouth. Influencers. Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.
That approach is what we call collaboration. You want some help navigating? Good. That’s what we do.
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Why Most Online Communities Fail |
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From the WSJ Blog, Deloitte consultant Ed Moran has completed a study of 100+ business with online communities, most of which had failed to gain traction with customers. Why the failure? Most have a tendency to get seduced by technology, rather than the hard work of assigning a community manager and engaging in conversation. Additionally, objectives and measurement are not in alignment. WOM marketing and increasing customer loyalty are the primary objectives, but businesses are using number of visits to the site, a reach metric that is not a predictor for WOM influence or loyalty.
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BY JEN
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