Twitter has yet to cross over into the mainstream, but Twittering behavior is obsessively popular among three of the most elusive target segments out there: the social tech crowd, tweens and young adults. Founded under the grand Silicon Valley ethic - build a great service for users and your business model will come; Twitter recently began testing advertising in certain markets. Twitter ads appear along side other Twitter updates, the same way Facebook folds in Social Ads into Facebook Feeds. From a marketing perspective, we've found that these types of ads work only when we want to be social with people - updating them about events, promoting a useful social application, or inviting them to collaborate directly with the brand. Will Twitter work the same way, or will Twitterers completely ignore everything that isn't coming from their Twitter friends?

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