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Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.
Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.
Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.
Social networks. Blogs. Web 2.0. Word of mouth. Influencers. Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.
That approach is what we call collaboration. You want some help navigating? Good. That’s what we do.
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Twitter Gets A Business Model? |
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Twitter has struck a deal to acquire Summize. GigaOm confirms that Twitter, the text-messaging platform adopted by social networking heavy users will announce its purchase of Summize, a popular real-time search engine for Twitter users.
Is a business model for Twitter on the horizon? Summize works by monitoring words and attitudes expressed on the web, looking at data from conversational sources such as RSS feeds and Twitter tweets, and offer a quick opinion of what people are talking about. Most Twitters use Summize as a search tool, and find it to be a functional utility. GigaOm points to Google as an example of developing advertising related to search, and other opportunities from monitoring the zeitgeist, to targeted advertising, to trend watching.
Will brands pay to connect with the Twitterati? The challenge with the social media industry reporting on itself is in the practical application of Twitter for brands. Social media bloggers are heavy Twitter users, and tend to see the possibilities of a Twitter-happy future because their entire social and business networks have wholeheartedly adopted Twitter as a primary communications tool. Before experimenting with Twitter as a brand building vehicle, we recommend that you check in with your core constituents to see how much they are actually Twittering the day away.
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