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Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.
Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.
Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.
Social networks. Blogs. Web 2.0. Word of mouth. Influencers. Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.
That approach is what we call collaboration. You want some help navigating? Good. That’s what we do.
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The success of Amazon.com's Kindle reader is dependent upon the trial experience. So how does an online retailer give access to a product that needs to be touched, held, and tried before someone can commit to a $359 purchase? Ask Kindle owners to serve as informal Kindle ambassadors.
Amazon invites people to "See a Kindle in Your City. Want to see a Kindle? Visit the See a Kindle in Your City area to connect with Kindle owners and get a chance to see a Kindle in person"
In NYC, I'm invited to try the Kindle of "Lonely in Yonkers" which may get me more than just a product trial, which is part of the problem of an entirely user-organized ambassador effort. I'm not ready to travel up to Yonkers OR make such a special friend in order to view this device.
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