Featured Client
New York Magazine
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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
From Research to Conversations
"You can't ask people what they want, because what they say and what they do are two different things," says Artie Bulgrin, senior VP-research and sales for ESPN. Bulgrin's...

Sep 19, 2008 By editor

Don't Make Virtual Friends on Facebook
Facebook only wants you to friend your real friends, according to recent communications sent to ejected new Facebook users. The company had deleted new users who were lured...

Sep 15, 2008 By Jen
See a Kindle
The success of Amazon.com's Kindle reader is dependent upon the trial experience. So how does an online retailer give access to a product that needs to be touched, held, and tried before someone can commit to a $359 purchase? Ask Kindle owners to serve as informal Kindle ambassadors.

Amazon invites people to "See a Kindle in Your City. Want to see a Kindle? Visit the See a Kindle in Your City area to connect with Kindle owners and get a chance to see a Kindle in person"

In NYC, I'm invited to try the Kindle of "Lonely in Yonkers" which may get me more than just a product trial, which is part of the problem of an entirely user-organized ambassador effort. I'm not ready to travel up to Yonkers OR make such a special friend in order to view this device.
 
 
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