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New York Magazine
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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
From Research to Conversations
"You can't ask people what they want, because what they say and what they do are two different things," says Artie Bulgrin, senior VP-research and sales for ESPN. Bulgrin's...

Sep 19, 2008 By editor

Don't Make Virtual Friends on Facebook
Facebook only wants you to friend your real friends, according to recent communications sent to ejected new Facebook users. The company had deleted new users who were lured...

Sep 15, 2008 By Jen
Power of Collaborative Innovation

Davos meet opens with call for collaborative innovation: The World Economic Forum annual meeting 2008 opened on January 23 with calls from the co-chairs to exercise “The Power of Collaborative Innovation” to meet the top challenges of economic instability, climate change and equitable growth. “This is a moment of greater insecurity and challenge in the world today, but it makes a meeting like this all the more important. The theme of the Annual Meeting,

 What are Davos leaders looking to solve through collaborative innovation? James Dimon, Chairman and Chief Executive Officer, JPMorgan Chase & Co., USA; and Co-Chair of the Meeting, asserted that making progress to resolve the Middle East conflict and world peace are at the top of his agenda. “The second would be energy and the environment. The third is education and the fourth is a global system which promotes growth in a fair way,” he said.

“Collaborative innovation will, I hope, help lift us above the level of simply defending selfish interests rooted in outdated perceptions, systems and tools,” argued Klaus Schwab, Executive Chairman of the World Economic Forum. “For the business world, the power of collaborative innovation should be incorporated into a management philosophy of Corporate Global Citizenship. This means engagement at the macro level on global issues. As much as nature abhors a vacuum, business cannot stand uncertainty - unaddressed global challenges make for a volatile global marketplace.”

 

 
 
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