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New York Magazine
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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
From Research to Conversations
"You can't ask people what they want, because what they say and what they do are two different things," says Artie Bulgrin, senior VP-research and sales for ESPN. Bulgrin's...

Sep 19, 2008 By editor

Don't Make Virtual Friends on Facebook
Facebook only wants you to friend your real friends, according to recent communications sent to ejected new Facebook users. The company had deleted new users who were lured...

Sep 15, 2008 By Jen
Point:Counterpoint Is Facebook Better with Social Ads?

Facebook is going to far:

 Josh says:

“Yesterday I posted a link to my Flickr page on my friend’s wall on Facebook and when I hit return, a pop-up appeared that had altered the message to be an ad for Flickr and how great it is. While I  would recommend Flickr to anyone, I just didn’t like having my message altered. So I deleted it before I sent it. That may not be indicative of how other users will feel about this new service, but I didn’t like it so much.”

 

Facebook is better (for now): 

 Jen says:

“I like these Digg-like features provided by Facebook’s Beacon platform. For example, the other day a friend’s status announced he was “excited about the upcoming Kaiju Big Battel.” When I asked this normally Facebook-shy friend about his status, he told me that it was an option on Ticketmaster after he purchased Big Battel tickets. What was interesting about that interaction was that Ticketmaster did not put itself front and center of the message or the status update – the event was the activity on Facebook. The same is true for the new Facebook options on TheNewYorkTimes.com. You can post an article to your Facebook profile, and friends can comment. The content becomes the hero, the content or cultural brand becomes the vessel for content. Either way, I will use both sites more often now.

 
 
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