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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
From Research to Conversations
"You can't ask people what they want, because what they say and what they do are two different things," says Artie Bulgrin, senior VP-research and sales for ESPN. Bulgrin's...
Sep 19, 2008 By editor
Don't Make Virtual Friends on Facebook
Facebook only wants you to friend your real friends, according to recent communications sent to ejected new Facebook users. The company had deleted new users who were lured...
Sep 15, 2008 By Jen
Philips Gives Consumers a Way to Model Their Own Objects
The latest experiment with customer co-creation is Philips' Lifestyle Incubator's project. In addition to recently-launched Shapeways, a new web-based platform and global community for 3D-design and production, the allows those unfamiliar with software in the third dimension to alter existing designs, which include just a fruit bowl and light-up word thing, for now.

Shapeways is launching a private beta of a community for consumers wanting to create real objects. Eventually you’ll be able to share and co-create online as well.If you want to create a 3D dummy of a new type of Web tablet. You just upload the design from some CAD software onto the site. Shapeways checks whether the object can be made and provides a real-time cost estimate. Within 10 working days, a tangible 3D product is produced and shipped globally. At the moment they only print to four kinds of plastics but other materials, like metal, are planned.

"We recognize the desire of consumers who want to own or give something that is unique and has their special, personal touch," commented Peter Weijmarshausen, CEO of Shapeways. "With the Creator Engine, now anyone can participate in the artistic process and create something that is truly a reflection of their own needs and tastes. With the Creator Engine, we have broken the currently existing trade-off between freedom of design and the complexity of the design process."

"In today's world, consumers are universally less and less satisfied with the choice that the usual shops offer," said Jochem de Boer, CMO of Shapeways. "Instead, they are looking for ways to reflect their personal identity in the objects that they choose to have around them, or that they carefully select as a unique gift for their loved ones."

Oh no, if people in the future can just create the objects that they want, what will be the use of brands????
BY JEN
 
 
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