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Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.
Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.
Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.
Social networks. Blogs. Web 2.0. Word of mouth. Influencers. Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.
That approach is what we call collaboration. You want some help navigating? Good. That’s what we do.
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A Texas resident has filed a federal lawsuit against Blockbuster for participating in Facebook's Beacon program, which tells members about their friends' e-commerce activity. (From Media Post).
In the lawsuit, quietly filed last week, Dallas County resident Cathryn Elaine Harris claims that Blockbuster violated the federal Videotape Privacy Protection Act by sharing information about her movie rentals and sales with Facebook without first obtaining her written consent. Harris is seeking class-action status, and is asking for at least $2,500 for each violation of the statute, a 1988 law passed after a newspaper obtained the video rental records of U.S. Supreme Court nominee Robert Bork. When Facebook launched Beacon last November, the platform told members about their friends' e-commerce activity at Blockbuster and other sites. Initially, the program operated by default, meaning that unless members opted out, their rental information was sent to other Facebook users as part of Facebook's ad program. Harris alleges that this type of ad violated the federal video privacy law.
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Neilsen reported that unique visitors for MySpace, Facebook, and LinkedIn continue to rise.Year-over-year, traffic at the big three were up as follows in February: MySpace: 8% to 60.3 MM
Facebook: 98% to 24.9 MM
LinkedIn: 319% to 7.8 MM
These numbers show a slight deceleration for Facebook (down from 102% y-o-y growth last month), a minor blip for MySpace (up from 4% y-o-y growth last month), and a continued acceleration at LinkedIn (up from 271% y-o-y growth last month).
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Twitter has yet to cross over into the mainstream, but Twittering behavior is obsessively popular among three of the most elusive target segments out there: the social tech crowd, tweens and young adults. Founded under the grand Silicon Valley ethic - build a great service for users and your business model will come; Twitter recently began testing advertising in certain markets. Twitter ads appear along side other Twitter updates, the same way Facebook folds in Social Ads into Facebook Feeds. From a marketing perspective, we've found that these types of ads work only when we want to be social with people - updating them about events, promoting a useful social application, or inviting them to collaborate directly with the brand. Will Twitter work the same way, or will Twitterers completely ignore everything that isn't coming from their Twitter friends?
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Two car companies just launched conversational 2.0 marketing initiatives online. VW took their marketing promise and creating an online user-defined polling site What People Want on VW.com. BMW borrowed from Dell's successful use of the Facebook Graffiti tool in launching the What Drives You contest for the recent 1 Series launch. Like the Dell ReGeneration campaign, BMW does not waste time investing in the creation of a perfect Facebook widget, but instead licenses the already popular Graffiti tool. BMW also makes it easy by creating a coloring book experience, giving the outlines of the 1 series as a basis for the Graffiti contest. To date, BMW has already received 8,000 + submissions, and this may be the second in a series of light collaborations between a brand and a creative audience. VW's challenge to actualize its "What People Want" brand promise may prove trickier. The polling tool available on VW.com is truly user-generated, and users do not necessarily want to discuss car-related issues. For example, demanding labels for genetically modified food and asking the candidates to address economic issues were both popular polls. This 2.0 style marketing tactic quickly points out that VW's promise of delivering "What People Want" is limited by the fact that they are a car company, and not a political candidate. VW does get points for some terms and conditions humor. Upon submitting a poll question, the site explains for the potential delay in seeing an instant post online, "We'll post it just as quickly as we can-provided, of course, our legal department hasn't already left on their trust-building business retreat."
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"We're happy to announce the launch of AdSense for conversations, a new type of monetization solution that "puts the 'context' in contextual advertising". Now, in just a few simple steps, you can begin displaying ads that are relevant to the topics you're discussing -- in an unobtrusive screen above your head. Anyone taking part in the conversation can hit the ad with their hand to immediately take advantage of the product or service being offered. With our new Teleportation Technology(TM), you'll be transported directly to the site where the service is available, or have the product appear instantaneously in your hands."
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