Featured Client
New York Magazine
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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
Philips Gives Consumers a Way to Model Their Own Objects
The latest experiment with customer co-creation is Philips' Lifestyle Incubator's ...

Aug 13, 2008 By Jen

Your Brand Can Be TwitterJacked!
For the most part brands have stayed away from creating a Twitter presence because of frequent downtime and small user base, but Twitter is a tool beloved by the social media...

Aug 05, 2008 By Jen
Office Team Saucony Originals Launch
We launched our summer office league yesterday in NYC and Chicago. It was one of the most fun, hilarious and VIOLENT nights of whiffle ball ever!!

Here are the NYC league stats so far:

Matador beat HEEB 5-1

Sony BMG beat FADER 17-0

Check out the trash talking and photos on our blog:

Team Saucony Originals



The Onion vs. L’Oreal tonight @ 7pm in Central Park if anyone wants to come out to watch!
 
 
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