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New York Magazine
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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
From Research to Conversations
"You can't ask people what they want, because what they say and what they do are two different things," says Artie Bulgrin, senior VP-research and sales for ESPN. Bulgrin's...

Sep 19, 2008 By editor

Don't Make Virtual Friends on Facebook
Facebook only wants you to friend your real friends, according to recent communications sent to ejected new Facebook users. The company had deleted new users who were lured...

Sep 15, 2008 By Jen
Not Your Office Holiday Party

NY x NY Series: December 18, 2007-12-12

8 PM Canal Room NYC

If you have ever woken up the morning after your office holiday party and cringed the entire day out of embarrassment, this party is for you. Yes, you derailed a potentially promising career, but don't worry, it could happen to any of us, most people just don't have your obviously debilitating psychological issues. Our friends at UCBT have put together the best and worst aspects of office holiday parties into one hilarious night. Enjoy their sketch comedy and crowd induced improv while drinking ambiguous red punch with fellow 'co-workers'. The icing on our office holiday cake is an amazing rock show by We Are Scientists.

Tickets Remaining: www.nymag.com/nxyny

 
 
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