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Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.
Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.
Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.
Social networks. Blogs. Web 2.0. Word of mouth. Influencers. Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.
That approach is what we call collaboration. You want some help navigating? Good. That’s what we do.
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Nike Sees the Web as Social Utility |
"If we can do something good for someone, no matter the product, it's going to be good for us," says Nike's global director of digital media Stefan Olander,"The goodwill value to us is gigantic."
As reported by Adweek, Olander is describing Nike's shift in philosophy on the web, from seeing it as a marketing channel to a "place for services."
Nike has seen the tremendous success of the Nike+ community, which lets runners track and share their running data, and is now extending this idea to other sports. The Facebook Ballers Network application allows players to organize their own leagues and find games. In creating these web services, Nike is actualizing the brand in a more engaging and dimensional format than could ever be acheived in a marketing communication. They are providing a framework for athletes to enjoy their sport, and enhance their performance.
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BY JEN
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