Featured Client
New York Magazine
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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
From Research to Conversations
"You can't ask people what they want, because what they say and what they do are two different things," says Artie Bulgrin, senior VP-research and sales for ESPN. Bulgrin's...

Sep 19, 2008 By editor

Don't Make Virtual Friends on Facebook
Facebook only wants you to friend your real friends, according to recent communications sent to ejected new Facebook users. The company had deleted new users who were lured...

Sep 15, 2008 By Jen
Karaoke Relapse
For those of you who missed the awesomely epic and somewhat sexually ambiguous karaoke throwdown with Of Montreal (not to mention the ever-so-hot Paul Rudd cameo), have no fear... Indie Rock Karaoke is back! We've tweaked it a bit for more efficient ridiculousness but with the same level of incredible talent. Please make way for the three-chord punk superstars, The Thermals! Drink your throat-coat tea and huddle next to that humidifier, cause those lungs better be ready to belt and shout! www.newyorkmag.com/nyxny
 
 
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