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New York Magazine
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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
Philips Gives Consumers a Way to Model Their Own Objects
The latest experiment with customer co-creation is Philips' Lifestyle Incubator's ...
Aug 13, 2008 By Jen
Your Brand Can Be TwitterJacked!
For the most part brands have stayed away from creating a Twitter presence because of frequent downtime and small user base, but Twitter is a tool beloved by the social media...
Aug 05, 2008 By Jen
Join NY Mag for Indie Rock Trivia
Drillteam conceives of another year of NYxNY events for New York Mag.

Along with the “Highbrow Backyard BBQ” and the “Best Rooftop Party Ever” New York Magazine is hosting an “Indie Rock Trivia” night as part of its 2nd annual New York by New York party. The trivia night will be hosted by French Kiss Records own Les Savy Fav along with Bearded wonder-comedian Zach Galifianakis.

“What was Pavement’s name before they were Pavement? Ok, ok, that was easy. Correctly name four bands that Calvin Johnson has been a member of. Stumped you? Perfect! We’ve created an Indie Rock Trivia night with our secret crew of rock geniuses, hosted by the one and only Zach Galifianakis. You’ll be asked to form teams, so get your smartest friends together to win our super-fantabulous-over-the-top prizes. More on that later! We’ve also lined up Brooklyn’s own Les Savy Fav to perform live and help your brains recover from the exercise…”
Get tickets from NY Magazine, and get a free subscription too.
BY EDITOR
 
 
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