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Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.
Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.
Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.
Social networks. Blogs. Web 2.0. Word of mouth. Influencers. Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.
That approach is what we call collaboration. You want some help navigating? Good. That’s what we do.
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It's Not the Ads, it's the Content: Using AdSense for Video Distribution |
Google is creating the best example of how to reach wide audiences online, in a hyper targeted format. Yesterday Google announced that they would be distributing webisodes from Family Guy creator Seth MacFarlane via their AdSense publisher network . Google will sell pre-roll, sponsored links, and for a substantial fee MacFarlane will create a customized animation on behalf of a brand.
What does this means for brands? Sometime in the future, you will have an open pipe to advertise, just like you used to on the big old TV set, only in shorter, more limited formats. More importantly, for the right price and content, you'll be able to acheive the kind of scale you get on TV - something that none of the online media players have been able to crack.
The jury may be out on the future success of this model, but Google has gotten one thing right: they're not trying to solve the ad distribution problem by coming up with the best format and pipeline for video ads to run. Instead, they've put compelling content at the center for their distribution platform, piped into an existing network of destination sites that are already benefit from their ad distribution platform. Why go to Hulu or a Viacom site when the content will be brought directly into your natural habitat?
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BY JEN
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