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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
Philips Gives Consumers a Way to Model Their Own Objects
The latest experiment with customer co-creation is Philips' Lifestyle Incubator's ...
Aug 13, 2008 By Jen
Your Brand Can Be TwitterJacked!
For the most part brands have stayed away from creating a Twitter presence because of frequent downtime and small user base, but Twitter is a tool beloved by the social media...
Aug 05, 2008 By Jen
How Real Are Teens Online?
Next Great Thing conducted a global youth study of social networking behavior and found two notable findings:

Older kids are more likely to contribute content online. 32% of respondents in the 14-19 age group say they create content compared to 55% of 20-29 year olds. Why? parents globally are still restricting time and access to what their kids can do online.

Not all young people represent themselves authentically. 44% of respondents say that their online identity is different than it is in real life. Some are using the web to try out various personalities on the road to adulthood, while others may be learning to manage a public self verses a private self. What we'd like to figure out next is how do online and offline identities differ, what are the drivers, and how do people make decisions about what is public and what is private.
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