Featured Client
New York Magazine
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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
From Research to Conversations
"You can't ask people what they want, because what they say and what they do are two different things," says Artie Bulgrin, senior VP-research and sales for ESPN. Bulgrin's...

Sep 19, 2008 By editor

Don't Make Virtual Friends on Facebook
Facebook only wants you to friend your real friends, according to recent communications sent to ejected new Facebook users. The company had deleted new users who were lured...

Sep 15, 2008 By Jen
Handmade 2.0
Why are so many crochet-hook-wielding, papermaking, silversmithing handicrafters online? Rob Walker’s Handmade 2.0 piece in the NY Times (login required) explores the history of the indie craft movement, as enabled by technology. Craft as a movement is driven by a rediscovery of the joy of making things, a connection to the lost arts, and a reshaping of identity, culture, and modernity. At the same time, it is a “digital age version of artisanal culture” enabled by sites such as Etsy, a company that hosts an online shopping bazaar for handmade items. This juxtaposition between craft and technology is brought to life by Craft Magazine, which gives lessons on how to “Stitch a Robot” or “Felt an iPod Cocoon.”
 
 
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