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Gossip Girl Fans Can't Be Controlled |
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In the run up to the CW's new Gossip Girl episodes, the network made a decision to stop all online streaming of the show, and encourage live TV viewing. The reason is primarily economic. Media properties get substaintially more money from TV ads than from online video pre-roll. But the strategy to force Gossip Girl fans to TV didn't work. The show drew a reported 2.44 million viewers -- only around 1% more than last November, according to Wired. What will hard core Gossip fans do? They are left to download the show on iTunes, or find pirated versions online. OMG.
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