Featured Client
New York Magazine
  VIEW CASE STUDY
 
About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
From Research to Conversations
"You can't ask people what they want, because what they say and what they do are two different things," says Artie Bulgrin, senior VP-research and sales for ESPN. Bulgrin's...

Sep 19, 2008 By editor

Don't Make Virtual Friends on Facebook
Facebook only wants you to friend your real friends, according to recent communications sent to ejected new Facebook users. The company had deleted new users who were lured...

Sep 15, 2008 By Jen
Gossip Girl Fans Can't Be Controlled

In the run up to the CW's new Gossip Girl episodes, the network made a decision to stop all online streaming of the show, and encourage live TV viewing. The reason is primarily economic. Media properties get substaintially more money from TV ads than from online video pre-roll. But the strategy to force Gossip Girl fans to TV didn't work. The show drew a reported 2.44 million viewers -- only around 1% more than last November, according to Wired. What will hard core Gossip fans do? They are left to download the show on iTunes, or find pirated versions online. OMG. 

 
 
< Previous External Stimuli   Next External Stimuli >