Featured Client
New York Magazine
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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
From Research to Conversations
"You can't ask people what they want, because what they say and what they do are two different things," says Artie Bulgrin, senior VP-research and sales for ESPN. Bulgrin's...

Sep 19, 2008 By editor

Don't Make Virtual Friends on Facebook
Facebook only wants you to friend your real friends, according to recent communications sent to ejected new Facebook users. The company had deleted new users who were lured...

Sep 15, 2008 By Jen
Facebook Redesign
Facebook plans a facelift, responding to complaints from users that the site has gotten confusing with all of the vampires, widgets, games, and requests for digital friendship. While the company has consulted with 85,000 users around the world to comment on the new organizational layout, as users overall complained of the over-commercialization of the Facebook design. What was so appealing about Facebook from the beginning was how un-MySpace it looked: clean, user-driven, and no overwhelming, blinking ads. The facelift is an attempt to get back to that simplified user experience. But is simplicity what users are ultimately after? Communities online and offline are, by nature, very messy when then work well. Facebook has gotten cluttered because it has grown so quickly. Rather than relying on designers to create the perfect Facebook experience that appeals to teenagers as well as book club-organizing-grandmothers, why not give users the tools to design their own experience?
 
 
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