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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
Philips Gives Consumers a Way to Model Their Own Objects
The latest experiment with customer co-creation is Philips' Lifestyle Incubator's ...
Aug 13, 2008 By Jen
Your Brand Can Be TwitterJacked!
For the most part brands have stayed away from creating a Twitter presence because of frequent downtime and small user base, but Twitter is a tool beloved by the social media...
Aug 05, 2008 By Jen
Bloggers Getting Older?
WOMMA just posted not-so-shocking facts about the average age of a blogger. It's certainly not just kids anymore. The average U.S. blogger is 37.6 years old, and there's a 69.7% chance that s/he is white, according to research from WOMMA member company BIGresearch. Twenty percent of bloggers are Hispanic, 12.2% are African-American, and 3.7% are Asian. A separate study from Deloitte & Touche found a direct correlation between a blogger's age and their likelihood to participate in the blogosphere. According to the study, 55% of U.S. internet users aged 13 to 24 say they read blogs, while only 42% of those aged 25 to 41, 27% of those aged 42 to 60, and 15% of those aged 61 to 75 indicate blog readership.
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