Featured Client
New York Magazine
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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
From Research to Conversations
"You can't ask people what they want, because what they say and what they do are two different things," says Artie Bulgrin, senior VP-research and sales for ESPN. Bulgrin's...

Sep 19, 2008 By editor

Don't Make Virtual Friends on Facebook
Facebook only wants you to friend your real friends, according to recent communications sent to ejected new Facebook users. The company had deleted new users who were lured...

Sep 15, 2008 By Jen
BBQ event wtih CJ from Top Chef for NY Mag
It's true! Drillteam has organized another New York by New York event bringing you a full day of gourmet BBQ, flowing beer, and awesome music on Saturday, Aug 23rd. Check out www.nymag.com/nyxny now and thank Paul, John and Mike for all their Jedi techy skills that made this happen. We've got a fantastic band lined up, but if I tell you who they are I'll have to kill you. You'll know soon... Do your friends a favor and share the website address with all of them so they can get their tickets now.
 
 
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