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Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.
Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.
Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.
Social networks. Blogs. Web 2.0. Word of mouth. Influencers. Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.
That approach is what we call collaboration. You want some help navigating? Good. That’s what we do.
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We just relaunched our Virgin Mobile Insiders website and program. This year we are working with current customer evangelists and local promoters, networkers, leaders, etc. who will be new Virgin Mobile customers. A big part of the project this year is called 'Sponsor U,' wherein our ambassadors suggest local events for sponsorship that fit the Virgin Mobile brand ethos. Ambassadors will be able to educate their friends on the values and benefits of Virgin Mobile while VMU gets to celebrate their customers and the idea of collaborating with young customers to help the brand locally.
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BY MATT
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