Featured Client
New York Magazine
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About Us

Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.

Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.

Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.

Social networks. Blogs. Web 2.0. Word of mouth. Influencers.  Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.

That approach is what we call collaboration. You want some help navigating? Good. That’s what we do. 

External Stimuli
Stepping on the Long Tail
Wired Magazine editor Chris Anderson's "The Long Tail" theory wise widely accepted in Silicon Valley as a rationale in favor of online niche vs. mass business models. The...

Jul 03, 2008 By Jen

It's Not the Ads, it's the Content: Using AdSense for Video Distribution
Google is creating the best example of how to reach wide audiences online, in a hyper targeted format. Yesterday Google announced that they would be distributing webisodes...

Jul 01, 2008 By Jen
Clients
Virgin Mobile Toyota New York Magazine Target
Nike Zune
Nestle Neiman Marcus
Capcom  Gillette  Brown-Forman  Toyota Quicksilver

     
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