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We just relaunched our Virgin Mobile Insiders website and program. This year we are working with current customer evangelists and local promoters, networkers, leaders, etc. who will be new Virgin Mobile customers. A big part of the project this year is called 'Sponsor U,' wherein our ambassadors suggest local events for sponsorship that fit the Virgin Mobile brand ethos. Ambassadors will be able to educate their friends on the values and benefits of Virgin Mobile while VMU gets to celebrate their customers and the idea of collaborating with young customers to help the brand locally.
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