Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.
Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.
Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.
Social networks. Blogs. Web 2.0. Word of mouth. Influencers. Live event activation. Brand ambassador networks . Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.
That approach is what we call collaboration. You want some help navigating? Good. That’s what we do.
How do you form a lasting brand connection with a logo-overloaded, hard-to-reach crowd like expert snowboarders? And then how do you extend beyond this niche crowd to reach a larger community of enthusiasts? By giving up top-down communication tactics and giving snowboarders the tools to connect, show their stuff, and entertain!
Blog on the CUSP launched in summer 2006 on behalf of CUSP, a new luxury boutique from Neiman Marcus that caters to a younger, hipper shopper than its parent. As the first stores began to open, Blog on the Cusp created an online presence and viral promotion vehicle for this new fashion retailer, helping Cusp to develop its own distinctive voice. The blog regularly features store managers and stylists' take on contemporary trends, interviews with designers, photos of fashionable customers, promotion of in-store events and features on new arrivals and gift ideas.
The best things people told us about Yaris this year at SXSW was that we were 'useful' and 'integrated.' Our activation for Toyota at SXSW 2007 was about creating a sense of shared values between the brand and consumers. To this end, we helped expand partner with the Flatstock poster exhibit to bring silkscreening to the streets. We did demos, made instant souvenirs and helped champion the work and spirit of artists from around the country. We worked closely with our blogger friends at Donewaiting to create the definitive SXSW web resource, complete with maps, downloads, news and video. And, around town, we gave people ice cream (in Yaris ice cream trucks), snacks, polaroid photos and survival kits. We never aimed to be showy or flashy. We simply wanted to be a part of everyone's SXSW experience. We wanted to be part of the fabric of the festival -- a SXSW staple. Two years in, we came pretty close. Yaris.
We just relaunched our Virgin Mobile Insiders website and program. This year we are working with current customer evangelists and local promoters, networkers, leaders, etc. who will be new Virgin Mobile customers. A big part of the project this year is called 'Sponsor U,' wherein our ambassadors suggest local events for sponsorship that fit the Virgin Mobile brand ethos. Ambassadors will be able to educate their friends on the values and benefits of Virgin Mobile while VMU gets to celebrate their customers and the idea of collaborating with young customers to help the brand locally.
BY JEN
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